![]() ![]() And then in October of 2011, companies could release their own status updates, which is what they called them. Not a whole lot interesting happened until April of 2010, when LinkedIn released the ability to follow companies. Although this whole time you could buy through a rep if that was Something you wanted to do. So you didn’t go right to a LinkedIn rep which is fantastic. Then in July of 2008, LinkedIn launched their text ads product, which is fundamentally the exact same text ad product that we have today. ![]() So you’d go to a LinkedIn Marketing Solutions rep or consultant, you’d sign a quarter long insertion order or an IO, and you get access to those. And back when this was its own thing you had to do as a direct buy from LinkedIn. So you could go through programmatic and buy really limited audiences on LinkedIn now. Still, it’s not inventory that LinkedIn owns its inventory that LinkedIn has leased out to the programmatic exchanges. And they are what we see as a 300×250 banner image on LinkedIn. They call it LinkedIn display ads, (I think it might have actually been called direct ads). And it wasn’t until 2005 when LinkedIn released their first ad product. May 5 of 2003 is when LinkedIn as a company launched that was when the network was open to the public. All right, let’s hit it.Īlright, so we’re going way, way back here. And you guys should be really excited about what’s coming up. So I don’t ever know what I have permission to share and what I don’t so because it’s been shared in the roadmap webinar here, I feel like I have an open license to go ahead and talk about it. But I’m also under a pretty strict NDA with them. So I get, you know, pretty good access to the roadmap coming up. And also check out the roadmap webinar that LinkedIn released recently. So definitely worth having a check at that. And I was also really helped by an infographic that LinkedIn created in 2019, that I’ve linked to in the show notes. Now, I’ve kept the history of all of this going back as far as I can remember. But if this is not interesting at all, just skip to the end where we talk about the future roadmap as I think that’s going to be interesting for sure. So I’m guessing this will either be the least downloaded episode of the entire podcast, or one of the resources that everyone ends up linking to and citing later on. ![]() And I’m not sure who else in the world even cares about this like me. Oh man, I hope this isn’t gonna be a boring episode, we’re going to be walking through the history of LinkedIn ads up until this point, as well as the roadmap of what its development is going to look like here in the next quarter, half and even the whole year of 2020. Head over to the show website for more info: Take our LinkedIn Ads course on LinkedIn Learning here: Ĭontact us ideas for what you’d like AJ to cover. Infographic LinkedIn released about the history of LinkedIn Ads: –infogra Webinar LinkedIn released recently talking through the 2020 product roadmap: On this episode, we’re going to be talking about the history of LinkedIn’s ads platform. ![]()
0 Comments
Leave a Reply. |